Instant Drops

The first-ever brand campaign built and run exclusively on the Xbox platform.

The Background

Verizon was launching Instant Internet–a superfast internet 20x faster than the average. But internet speeds that fast weren’t just for anyone. The people who really needed it were gamers.

The Challenge

Reach a gaming community who spent most of their time on consoles
and not on traditional media outlets.

How It Worked


increase in Verizon Fios mentions


Xbox users reached

#FiosInstant was NYC’s

#1 Trending Topic